COVERING DISNEY-In A St. Valentine’s Day Way
HAPPY VALENTINE'S DAYWelcome to this regular feature here at the Institute, "Covering Disney." It is here that we explore the history of Walt Disney's use of the magazine for promotion and exploitation (the preferred method before the Internet came along). You can...
Walt and Walt Disney World
Admiral Joe Fowler (at the age of 75) on the Disney World Construction Site, 1969--> Walt and Walt Disney World by Todd James PierceToday’s post goes with a large note of gratitude to Didier Ghez—one of the most important people preserving the history of Walt...
Dr. Syn Campaign Manual- Advertisements
The Campaign Manuals Disney sent out to radiostations, newspapers and theaters not only contained biographies and pre-written articles. They also contained the advertisements that could be submitted. However, they did have rules that needed to be followed....
And the winning Campaign Manual is…
It's time for us to start the second of this ongoing series covering the Campaign Manuals and Press Books of the Disney films and shorts. We gave people the chance to vote on Facebook on which movie to cover next, and after several days we had a...
Which movie should we cover next? (Facebook Poll)
I've posted a poll over in the Disney History Institute's Facebook page to see which campaign manual, or press book, should be looked into next. I would recommend everyone head over there and help with this decision. The poll will remain open...
PROMOTING OIL WITH OIL~The Beginning
PROMOTING OIL WITH OILThe BeginningThis Standard Oil company publication announced the promotional tie-in with Walt Disney with this very attractive (and heart-warming) cover.Enjoy!And check out the flurry of other historians and enthusiasts posting their favorite...
PROMOTING OIL WITH OIL~Night On The Town
In the continuing saga of the Disney characters promoting Standard Gasoline and Products via their popularity I offer up this wonderful piece from the Institute's archives. The original measures well over six feet tall and was a dealer promotional poster for September...
STANDARD OIL and WINTER BE GONE…The Walt Disney Way
PROMOTING OIL WITH OILby Paul F. AndersonAs a historian, I was taught from Day One not to let emotion enter into my writing. So right off the bat I am going to break that rule. I'm sick of winter! It has easily chilled down 10 to 20 degrees below what I am used to....
KEN ANDERSON AND THE HAUNTED MANSION
Many DHI readers know of my relationship with Ken Anderson, who became a second father to me. I have been thinking about Ken a lot this year and also a lot about the plans that I have for the 34-hour oral history I did with him (yes, it does involve a book). It has...
DISNEY’S MOST “DAMNED EXPENSIVE” EMPLOYEE
Walt Disney enjoys dinner on Main Street, U.S.A. along with Lillian Disney, Admiral Fowler,and Emile Kuri (I believe) during the summer of 1962. A Walt sighting in Disneyland, such as this,is most definitely an "E Ticket" attraction to this author (and...
Recent Comments