THE TWELVE DAYS OF CHRISTMASDAY TEN-by Paul F. Anderson
Now for something totally different here at the Institute. A truly unique exploitation idea for the Disney live-action film That Darn Cat (1965). This “Holiday Fun Book” was a give away from J.C. Penney, but was also sponsored by several other companies: Luden’s Candies, Purina Cat Chow, Scriptip Pens by Scripto, Wink from Canada Dry, and Yamaha Sportcycles. It is a 24-page, 8.5″ x 5.5″ booklet, with nice stylized artwork for D.C. and his holiday world. Few have survived, as I’ve only run across three or four in the last twenty-five years. As the film is not considered a seminal Disney work, my guess is not a lot of them were saved and there certainly isn’t a heavy demand for the item. Still, it is a nice, oddball Disney Christmas item.
Oh I don’t know, I think that’s pretty Darn Cool
Is it my imagination or does this look a lot like the kind of artwork and layout that was done for the Disney Magazine that could obtained at Gulf service stations beginning in the mid- to late-1960’s?